


And Telfaz11 is leading the country’s blistering cinematic charge, filling theaters, smashing records and beating Hollywood studios in the process. Not even six years since the announcement and Saudi Arabia is the fastest growing box office on the planet.

Oscars: Finland Picks Aki Kaurismäki's 'Fallen Leaves' in International Feature Category As Fadan notes: “We were ready for it - everything that we’d done was about getting ready to do feature films.” As co-founders of pioneering Riyadh-based content studio Telfaz11 alongside fellow multi-hyphenate Ali Kalthami, they’d spent years carefully preparing themselves and their company, which began life making online videos, in order to take full advantage whenever the historic news would land.
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As Ibraheem Al Khairallah recalls: “I remember looking around and thinking, ‘Is that the corner of a cinema?’”īut Fadan and Al Khairallah weren’t simply Saudi movie fans eagerly waiting in anticipation. “There was this rumor going around that there were theaters in malls already, and they’d just pull the curtain back and be like ‘tada, cinemas!,” says Alaa Fadan. Long before it was officially announced, in late 2017, that Saudi Arabia’s 30-year ban on cinemas would be lifted, there’d been widespread gossip across the kingdom that the news was incoming.
